the idea Calx is a Latin word meaning limestone, in English. This concept allows to remount to Roman era, where lies the origin of the Portuguese Pavement technique. Creating a tradable good conceived mainly for export: - supression of the displacement of specialized workforce - standard application - faithful look of the portuguese pavement - ease of transportation due to the thickness and reduced weight Innovation of the business model of Portuguese Pavement: - enhancement of a Portuguese product with a strong historical legacy in the world - enlargement of the type of applications - revitalization of an economic sector of the region |  |