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the idea

Calx is a Latin word meaning limestone, in English.
This concept allows to remount to Roman era, where lies the origin of the Portuguese Pavement technique.

Creating a tradable good conceived mainly for export:
- supression of the displacement of specialized workforce
- standard application
- faithful look of the portuguese pavement
- ease of transportation due to the thickness and reduced weight

Innovation of the business model of Portuguese Pavement:
- enhancement of a Portuguese product with a strong historical legacy in the world
- enlargement of the type of applications
- revitalization of an economic sector of the region